sales page copywriting formula
Sales Page Copywriting Formula: PAS, AIDA & Other Proven Frameworks
Write persuasive sales pages using battle-tested copywriting formulas that convert without sounding like gimmicks.
Writing a high-converting sales page isn’t about clever words—it’s about structure.
You don’t need to be a natural-born copywriter to sell. You just need a proven sales page copywriting formula that guides your reader from “what is this?” to “I need this now.”
In this post, you’ll learn the best sales copywriting frameworks—PAS, AIDA, and more—along with real examples and tips to use them in your own sales page content.
✅ Why You Need a Sales Page Copy Formula
Even great products flop with poor messaging.
A strong formula helps you:
● Stay focused on one clear message
● Overcome objections naturally
● Lead your reader step-by-step to conversion
● Write faster and more confidently
It’s not about being creative—it’s about being clear and compelling.
✍️ The Best Sales Page Copywriting Formulas (With Examples)
1. PAS Formula (Problem → Agitate → Solution)
This classic formula works because it speaks to pain first, then offers relief.
Structure:
● Problem: Identify what your reader is struggling with
● Agitate: Make that pain feel urgent and real
● Solution: Present your product as the answer
Example:
You’re writing emails that don’t convert.
And every time you hit send, you wonder if it’s even working.
That’s why we created LeadScripts—to write your email copy for you.
✅ Use it on: Headlines, intros, or short-form sales pages
2. AIDA Formula (Attention → Interest → Desire → Action)
This is one of the oldest and most trusted sales page structures.
Structure:
● Attention: Grab interest with a bold statement or question
● Interest: Hook them with benefits, stories, or stats
● Desire: Show results, social proof, and outcomes
● Action: Drive them to click, buy, or sign up
Example:
Attention: “Still wasting hours writing funnel copy?”
Interest: “Most marketers struggle to write emails, headlines, and sales pages that actually convert…”
Desire: “Join 20,000+ users who use LeadScripts to write better, faster.”
Action: “Try it free—no credit card required.”
✅ Use it for: Full sales pages, landing pages, or email campaigns
3. 4 Ps Formula (Promise → Picture → Proof → Push)
This works well for storytelling or emotionally driven offers.
Structure:
● Promise: State the big benefit
● Picture: Paint the before/after transformation
● Proof: Use testimonials or stats
● Push: Add urgency and CTA
Example:
Promise: “Write emails in minutes, not hours.”
Picture: “Imagine logging in and generating your next 3-email sequence with 3 clicks.”
Proof: “Over 1,200 reviews. 4.9-star average.”
Push: “Get instant access—limited spots on this plan.”
4. FAB Formula (Features → Advantages → Benefits)
This one helps turn dry product info into exciting outcomes.
Structure:
● Feature: What it does
● Advantage: Why that matters
● Benefit: What result it gives the user
Example:
Feature: 80+ done-for-you funnel templates
Advantage: You don’t need to start from scratch
Benefit: You’ll launch faster and sell more confidently
✅ Use in: Bullet points, feature callouts, or product sections
Bonus Tips for Applying These Formulas
● Start with PAS or AIDA for the full sales page
● Layer in FAB bullets or 4 Ps for body sections
● Repeat your CTA throughout—but vary the language
● Write for one person, not “everyone”
● Remove fluff—each sentence should move the reader forward
✨ Real-World Example Using PAS + AIDA Combo
Headline: “Still Guessing What to Say on Your Sales Page?”
Intro (PAS): Writing sales pages can feel overwhelming. And if your message misses, your offer won’t sell—no matter how good it is. That’s why LeadScripts gives you ready-to-edit templates that follow proven formulas.
Body (AIDA):
“Used by over 20,000 marketers”
“Includes full-length and short-form sales page templates”
“Get your first draft in under 15 minutes”
CTA: “Try LeadScripts Free Today”
⚡ Don’t Want to Memorize These Formulas?
Let LeadScripts do it for you.
You get plug-and-play templates for every funnel page—already structured using PAS, AIDA, 4 Ps, and more.
Just enter your product details and goals—LeadScripts builds out the headlines, benefits, bullets, testimonials, objections, and CTAs for your full sales page.
Conclusion
Great sales pages follow a proven flow—not random copy.
Use these sales copywriting formulas to guide your readers, tell a persuasive story, and move them to action—without overthinking every word.
And if you want to move faster, let LeadScripts build your entire sales page in minutes—using these exact frameworks.
Want to improve your ad performance too? Check out The Ultimate Guide to Ad Copywriting.
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DISCLAIMER: Any sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT PURCHASE THIS PACKAGE.