promote your lead magnet
Where to Promote Your Lead Magnet for Maximum Opt-Ins
Your lead magnet can’t convert if no one sees it—here’s exactly where to share it (and what to say).
Why Promotion Is Just as Important as the Freebie
Most people launch a lead magnet and… forget to promote it.
They build the page, post it once on social, and wait.
But your lead magnet is only effective if you consistently promote it across multiple channels.
The good news?
You don’t need to spend money or get fancy. You just need a simple system and copy that fits the platform.
Where to Promote Your Lead Magnet (And What to Say)
🔹 1. Your Website
The obvious and first choice should be your website. Place your lead magnet:
● In the homepage hero
● As a popup (exit intent or scroll)
● On blog post sidebars or mid-content
● In the footer
💡 Bonus: Match the lead magnet topic to the blog post it appears on for better conversions.
🔹 2. Your Social Media Posts
This is where you catch attention with a hook + freebie.
Post copy examples:
● “Still struggling to write your funnel copy? Grab the free checklist I use.”
● “You don’t need a copywriter. You need this.”
● “Here’s the 1-pager that fixed my open rates.”
CTA: “Download the free template here → [link]”
🔹 3. Facebook or Instagram Ads
These platforms are gold for lead generation when you use curiosity-based ad copy.
Structure:
● Problem → Emotion → Tease the solution → Offer free lead magnet
● Visual: mockup or image of result (checklist, inbox screenshot, template)
CTA Button: “Download” or “Get Offer”
🔹 4. Your Email Signature
Low effort, evergreen exposure.
Example:
📥 Free: The Funnel Copy Toolkit → [link]
🔹 5. Inside Other Funnels
If someone opts in or purchases something, promote a second lead magnet right on the:
● Thank you page
● Order bump page
● Webinar registration confirmation
Use one-click opt-ins to reduce friction.
🔹 6. Partnerships, Communities & Groups
Drop the lead magnet into community intros or “resources” threads
● Add it to your Linktree or Instagram bio
● Mention it during podcast interviews or YouTube videos
🛠️ Use LeadScripts to Write Promo Copy Faster
In LeadScripts, use:
● “Social Caption Generator” → To write post copy fast
● “Facebook Ad Generator” → For freebie promo ads
● “Landing Page CTA Generator” → For embedded CTA buttons
Need swipe-worthy CTA examples for your promo buttons and emails?
👉 See our Lead Magnet Copywriting Guide
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DISCLAIMER: Any sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT PURCHASE THIS PACKAGE.