lead magnet landing page copy
Lead Magnet Landing Page Copy Best Practices
The copy on your opt-in page is just as important as your freebie. Here’s how to write a landing page that actually converts.
Why Your Landing Page Copy Matters
You could have the perfect lead magnet…
…but if your landing page doesn’t communicate value instantly, people won’t opt in.
Your lead magnet landing page has one job:
Make the reader say: “Yes! I want this.”
Here’s how to write copy that gets the click.
🧱 The 5 Core Elements of a High-Converting Lead Magnet Page
🔹 1. Headline That Promises a Result
Don’t just label the offer—sell the outcome.
Boring: “Free Checklist Download”
Better: “Steal the 10-Point Funnel Fix Checklist (and Write Faster Tomorrow)”
🔹 2. Subheadline That Clarifies the Benefit
Expand on the headline by answering: Why should I care?
“Perfect for solopreneurs and coaches who want to launch faster—without hiring a copywriter.”
🔹 3. Bullet Points That Tease the Value
List 3–5 things they’ll learn, gain, or fix:
● Get swipeable templates for your welcome email, funnel CTA, and more
● Learn the single sentence that increases opt-ins instantly
● Avoid the 3 mistakes that make most free offers flop
✅ Focus on outcomes—not features.
🔹 4. Visual Representation of the Lead Magnet
Humans like to “see” what they’re getting.
Use:
● A mockup (tablet, PDF, checklist cover)
● A styled screenshot or product preview
Bonus: add motion arrows or “as seen in” badges for credibility
🔹 5. A Strong Call to Action
Use a CTA that is:
● Action-driven
● Benefit-focused
● Clear about what happens next
Examples:
● “Get the Free Funnel Toolkit”
● “Download My Checklist Now”
● “Yes! I Want Faster Copy”
Add supporting text below:
“100% free. No fluff. Unsubscribe anytime.”
🛠️ Use LeadScripts to Build the Page Faster
Inside LeadScripts, select “Lead Magnet Page Generator” and instantly get:
● Headline options
● Subheadline and bullet copy
● CTA button suggestions
● Footer copy (guarantees, disclaimers, FAQ blocks)
Plug it into your landing page builder and launch in minutes.
Want to learn how to promote your lead magnet and boost opt-ins?
👉 Check out our full Lead Magnet Copywriting Guide
Get Started With LeadScripts Today
Join thousands of other entrepreneurs, businesses and agencies already leveraging the power of LeadScripts to create compelling marketing copy that truly connects with their ideal customer persona.
The Ultimate AI Copywriting Marketing Solution! 🚀
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DISCLAIMER: Any sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT PURCHASE THIS PACKAGE.