order bump and upsell copy examples
Order Bump and Upsell Copy Examples That Boost Revenue
Simple, persuasive copy tweaks that increase AOV—without annoying your buyers.
You’ve already done the hard part—someone’s about to click “Buy.”
Now’s your moment to increase the average order value (AOV) by offering a smart upsell or order bump. But here’s the catch: if your copy feels confusing, irrelevant, or pushy… it kills momentum.
In this guide, you’ll see real order bump and upsell copy examples that feel natural, deliver value, and drive extra revenue without hurting conversions.
✅ What’s the Difference?
Type
Order Bump
Upsell (OTO)
When It Appears
On the checkout page (checkbox)
After the purchase (new page)
Copy Goal
Make the add-on feel like a no-brainer
Offer something bigger/faster/better
🚀Order Bump Copy Examples That Work
Order bumps work best when the offer is:
● Low friction (impulse buy level)
● Highly relevant to the main product
● Easy to say “yes” to with one click
✅ Example #1: Digital Add-On
Headline:
“Add the Funnel Copy Checklist for Just $7”
Support Copy:
"Usually $27—yours for $7 today only"
"Includes 30+ prompts for landing pages, CTAs, and email sequences"
"Helps you launch faster with no blank page anxiety"
Why it works: Clear value, urgency, and relevance.
✅ Example #2: Mini Course
Headline:
“Want Help Implementing This? Grab the 5-Minute Funnel Workshop”
Support Copy:
"Just $9 with your purchase"
"Step-by-step video training shows you how to map out your funnel in 30 minutes"
"Perfect for first-time funnel builders"
🚀 Upsell Page Copy Examples That Convert
Upsells appear after the sale—and they must:
● Reinforce the value of the initial purchase
● Offer a complementary upgrade
● Create urgency or exclusivity
✅ Example #1: Done-for-You Add-On
Headline:
“Double Your Results With Our Pre-Built Email Sequence (Only $27)”
Body Copy:
"Includes 7 ready-to-send emails that match your new funnel"
"Plug them into your email tool and launch faster"
"Normally $59—this one-time offer is only available now"
CTA Button:
“Yes, Add the Email Sequence to My Order”
✅ Example #2: Upgrade Bundle
Headline:
“Want the Full Funnel Toolkit? Get the Templates, Scripts & Swipe Files”
Body Copy:
"Bundle includes everything you need to build landing pages, write emails, and set up upsells"
"Instant access + lifetime updates"
"Save 60%—only available with this order"
CTA Button:
“Yes, Upgrade My Funnel Toolkit”
Copywriting Tips for Bumps and Upsells
✅ Use short, punchy headlines with a clear benefit
✅ Emphasize savings or exclusivity ("only available here")
✅ Keep visuals minimal to avoid distracting from the CTA
✅ Write CTA buttons that confirm a “yes” mindset:
● “Yes, Add This to My Order”
● “Upgrade Me for Just $9”
● “Unlock This Bonus Now”
⚡ Use LeadScripts to Write All of These (In Minutes)
Need help writing persuasive bump or upsell pages?
LeadScripts gives you plug-and-play templates for:
● Order bump headlines and bullet points
● Upsell page intros, benefits, urgency triggers, and CTAs
● Thank you page bonuses and follow-up offers
● Full funnel sequences—all connected and consistent
Conclusion
You don’t need more traffic to make more money—you just need better follow-through.
Use the order bump and upsell copy examples above to:
Increase AOV without hurting conversions
Deliver extra value in a natural, easy-to-accept way
Make your funnel feel complete (and profitable)
And if you want the fastest path to done?
🎯 Start Writing Your Bump & Upsell Copy with LeadScripts – Try It Free at LeadScripts.co
Want to improve your ad performance too? Check out The Ultimate Guide to Ad Copywriting.
Get Started With LeadScripts Today
Join thousands of other entrepreneurs, businesses and agencies already leveraging the power of LeadScripts to create compelling marketing copy that truly connects with their ideal customer persona.
The Ultimate AI Copywriting Marketing Solution! 🚀
Made in the USA with ❤️ by LeadScripts
Copyright 2025
DISCLAIMER: Any sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT PURCHASE THIS PACKAGE.