How To Write Landing Page Copy
How to Write High-Converting Landing Page Copy
Turn clicks into customers with words that drive action.
Landing pages are the gatekeepers between traffic and conversions.
Whether you're offering a free lead magnet, selling a product, or promoting a webinar, your landing page copy determines what happens next—bounce or buy.
In this guide, you’ll learn how to write landing page copy that grabs attention, builds trust fast, and gets your visitor to take action—without sounding like a pushy marketer.
✅ What Makes a Landing Page “High Converting”?
A high-converting landing page:
● Focuses on one clear goal
● Matches the message of the ad or traffic source
● Builds trust quickly
● Guides the reader to a single CTA
Most importantly—it uses copy that leads the visitor from curiosity to confidence to action.
✍️ Landing Page Copy Structure (Step-by-Step)
1. Headline (Hook Attention)
This is the first thing they see—and it must clearly state the benefit of the offer.
Tip: Use the 4 U’s – Useful, Urgent, Unique, Ultra-specific
Example:
“Write Your Next Funnel Page in 30 Minutes—No Copywriter Needed”
2. Subheadline (Clarify Value)
This reinforces the headline and starts building desire.
Example:
“Get 80+ proven templates to write emails, sales pages, and landing pages that convert—without guesswork.”
3. Hero Image or Video (Visual Reinforcement)
Show the product, a demo, or transformation. Pair with a short caption that reinforces the promise.
Example Caption:
“Used by 20,000+ marketers to build high-converting funnels in less time.”
4. Benefit Bullets (Highlight Outcomes)
This is where you stack persuasive points—what they'll get, what they'll avoid, and how their life will improve.
✅ Use “before/after” language to make benefits more emotional.
Example Bullets:
● "Stop staring at a blank page"
● "Eliminate guesswork with plug-and-play copy"
● "Convert cold traffic into customers—without sounding salesy"
5. Trust Elements (Social Proof)
If visitors don’t trust you, they won’t convert. Use:
● Testimonials
● Review stars
● Case study snapshots
● “As seen in” logos
Example Testimonial Copy:
“I built my entire funnel with LeadScripts in one afternoon—and doubled my conversions.”
6. Call to Action (CTA)
Your CTA should:
● Stand out visually
● Repeat the benefit
● Eliminate friction (e.g., “No credit card required”)
CTA Examples:
“Start Writing Your Funnel Now”
“Get Instant Access to the Templates”
“See It In Action – No Credit Card Needed”
Pro Tips for Better Landing Page Copy
● Speak directly to the reader (“you” > “we”)
● Focus on outcomes, not features
● Match the voice of your audience
● Remove fluff—every word should earn its place
● Keep CTAs above the fold and near the end
⚡ Write Landing Pages Faster With LeadScripts
LeadScripts gives you everything you need to write landing page copy—fast.
Just tell the AI about your offer, and it builds:
✅ Headlines
✅ Benefit bullets
✅ CTAs
✅ Testimonials
✅ Lead magnet copy
✅ And more
Conclusion
If you want your landing page to convert, start with your copy—not the design.
Great landing pages:
● Grab attention
● Make the value clear
● Guide the visitor to one action
Use the structure above, apply real benefits, and test what works for your audience. Or skip the guesswork and let LeadScripts build your landing page copy for you.
Want to improve your ad performance too? Check out The Ultimate Guide to Ad Copywriting.
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DISCLAIMER: Any sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT PURCHASE THIS PACKAGE.