Get Insane Email Open Rates
How to Increase Email Open Rates: 7 Proven Tactics That Work
Master Email With These Email Open Rate Secrets
You can write the perfect email... but if no one opens it, it might as well not exist.
With crowded inboxes and shrinking attention spans, it’s harder than ever to get your emails opened. But the good news? A few strategic tweaks can make a huge difference.
In this post, you'll learn how to increase email open rates using data-backed strategies, practical tools, and real examples that work—without gimmicks or clickbait.
📊 Why Open Rates Matter (And What’s a “Good” Rate?)
Your open rate is the percentage of subscribers who opened your email compared to the total delivered.
✅ A good average open rate is:
20–30% across most industries.
Great rates are 35%+ with the right audience and content.
High open rates = more clicks, more conversions, and more revenue.
✅ 7 Proven Ways to Increase Email Open Rates
1. Write Subject Lines That Create Curiosity or Urgency
Subject lines are the gatekeepers of your email. If they don’t spark interest—your message goes unseen.
Tips:
● Ask a question
● Create curiosity
● Use numbers or brackets
● Tease a benefit
Examples:
“You’re probably making this subject line mistake…”
“[Free Download] 5 Plug-and-Play Emails That Convert”
2. Make the Most of Preheader Text
Your preheader (aka preview text) supports the subject line and gives your reader a reason to open.
Don’t: repeat your subject line
Do: expand on it, add value, or increase urgency
Example:
Subject: “Want more email clicks?”
Preheader: “These 3 words doubled our open rate—see how.”
3. Segment Your List for Relevance
Sending the same message to everyone is a guaranteed way to get ignored.
Segment your list by:
● Subscriber activity (clicked, purchased, downloaded, etc.)
● Interests or tags
● Signup source (blog vs. lead magnet vs. webinar)
The more relevant your message, the more likely it’ll be opened.
4. Send at the Right Time (and Day)
Timing matters. The best time depends on your audience, but here are some safe benchmarks:
🔹 Best Days: Tuesday, Wednesday, or Thursday
🔹 Best Times: 8–10am, 1–3pm (your reader’s time zone)
Pro Tip: Test your send times. What works for others may not work for your list.
5. Use a Real Name (and Clean From Field)
People open emails from people—not faceless companies.
Better: Jenna from LeadScripts
Worse: info@yourbusiness.com
Personalized sender names often result in better trust and more opens.
6. Scrub Inactive Subscribers Regularly
If you’re emailing cold or disengaged users, it tanks your deliverability and open rates.
Solution:
● Run re-engagement campaigns
● Remove subscribers who haven’t opened in 60–90 days
● Keep your list warm and healthy
7. Test and Improve With A/B Testing
A/B test your:
● Subject lines
● Preheaders
● Send times
● From names
Start small—test 10% of your list and send the winner to the rest.
🔧 How to Track and Improve Open Rates
Use your email service provider (ESP) to:
● Monitor opens, clicks, and unsubscribes
● Compare campaign performance
● Create automations based on engagement (or lack of)
Popular ESPs like ConvertKit, MailerLite, and Sendy all offer robust tracking tools.
⚡ Bonus: Use AI to Write Emails That Actually Get Opened
Tired of guessing?
LeadScripts helps you write subject lines, preheaders, body copy, and CTAs that are tested, conversion-focused, and built for engagement.
Just answer a few questions—and get ready-to-send emails in minutes.
Conclusion
Improving your email open rate isn’t about being clever—it’s about being relevant, timely, and trustworthy.
Start with curiosity-driven subject lines. Segment your list. Clean it often. Test everything.
And if you want help doing it faster, smarter, and with less stress—let AI give you a boost.
👉 Start Writing Better Emails with LeadScripts.co →
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DISCLAIMER: Any sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT PURCHASE THIS PACKAGE.