Funnel headline formulas
Funnel Headline Formulas That Hook and Convert
Write headlines that stop the scroll—and start the conversion journey.
Your funnel headline is the first conversion moment.
It’s the split-second trigger that makes someone either stay and scroll—or bounce and forget you exist.
If you want your landing pages, sales pages, and opt-ins to perform better, start here: use a proven funnel headline formula that’s designed to hook attention and move people forward.
In this guide, you'll get plug-and-play headline formulas, real examples, and tips for optimizing every page of your funnel.
✅ What Makes a Funnel Headline Work?
Great funnel headlines are:
● Clear, not clever
● Benefit-driven
● Focused on a specific outcome or pain point
● Written for skimmers, not scholars
A headline should never be about your product—it should be about what your reader gets.
✍️ 7 Funnel Headline Formulas (With Examples)
1. The “How-To” Headline
Formula:
How to [Achieve Result] Without [Obstacle]
Example:
How to Write Your Entire Funnel in 30 Minutes—Without Hiring a Copywriter
2. The Problem + Promise
Formula:
Struggling With [Pain]? Here’s How to Fix It.
Example:
Struggling to Convert Funnel Traffic? Here’s the Copy That Works.
3. The Numbered List
Formula:
[Number] [Thing They Want] That [Desirable Outcome]
Example:
7 Funnel Templates That Convert Cold Traffic Into Buyers
4. The Challenge/Curiosity Hook
Formula:
Still Doing [Thing]? Try This Instead.
Example:
Still Guessing What to Say on Your Sales Page? This Works Better.
5. The Big Transformation
Formula:
[Result] in [Timeframe] Without [Pain]
Example:
Launch Your First Funnel in 48 Hours—Without Staring at a Blank Page
6. The Quote Format
Formula:
“I Didn’t Think This Would Work—Until I Tried It”
Example:
“I Never Thought I Could Write My Own Sales Page—Then I Found This Tool”
7. The “For” Headline
Formula:
[Benefit] for [Audience Type]
Example:
Done-for-You Funnel Copy for Course Creators Who Hate Writing
Tips for Testing & Optimizing Funnel Headlines
✅ Match the headline to the page goal (e.g., curiosity for opt-ins, clarity for sales, urgency for upsells)
✅ Keep it clear > clever. Confused readers don’t convert
✅ Use power words like: unlock, proven, fast, secret, easy, boost, shortcut, instant, no/without
✅ Test short vs. long headlines (Short often wins on mobile, long can work for cold traffic)
✅ Pair with strong subheadlines that reinforce the benefit
⚡ Want Headlines Like These Instantly?
LeadScripts includes funnel headline generators based on every formula above.
Just enter your offer and audience—and LeadScripts will give you:
● Hero headlines
● Subheadlines
● Button copy
● Benefit bullets
● Split-test variations
Conclusion
Headlines are the gateway to every conversion in your funnel.
Use these formulas to hook attention fast, set the tone for the page, and guide your reader one step closer to “yes.”
And when you're ready to stop guessing what works...
🎯 Generate High-Converting Funnel Headlines With LeadScripts – Try It Free
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DISCLAIMER: Any sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT PURCHASE THIS PACKAGE.