funnel copy mistakes
Funnel Copy Mistakes (And How to Fix Them Fast)
If your funnel isn’t converting, your copy is probably to blame. Here’s how to fix it.
You’ve built the funnel. The design looks good. You’ve got a lead magnet, a thank-you page, maybe even a tripwire offer.
But people aren’t converting. They’re bouncing, ignoring your CTAs, or signing up—and never buying.
🚨 The most common culprit? Weak funnel copy.
In this guide, we’ll walk through the most common funnel copy mistakes marketers make—and how to fix them with messaging that actually moves people to take action.
❌ Mistake #1: The Value Proposition Isn’t Clear
When someone lands on your funnel page, they should immediately understand:
● What this is
● Who it’s for
● Why it matters
If you’re burying the value below the fold or using vague headlines like “Unlock Your Potential”—you’re losing leads instantly.
✅ Fix It:
Use a clear, benefit-driven headline + subheadline combo like:
Headline: “Write Your Funnel Copy in 15 Minutes (No Copywriter Needed)”
Sub: “Use 80+ proven scripts to build every email, ad, and page—fast.”
Make the value obvious at a glance.
❌ Mistake #2: You're Using “Feature Speak”
Too many funnel pages read like a product spec sheet:
“Includes 27 lessons, 4 bonuses, and 6 downloadables.”
That’s not what people care about.
They want outcomes—not parts.
✅ Fix It:
Focus on transformation. Translate features into benefits:
● “Learn how to write your own ads” → “Get your first sale without hiring a copywriter”
● “Includes 3 templates” → “Plug-and-play templates so you never start from scratch again”
❌ Mistake #3: The CTA Is Too Weak
“Submit.”
“Click Here.”
"Sign Up.”
These don’t inspire action. Your call-to-action is one of the most powerful pieces of copy in your funnel—and it needs to be benefit-loaded.
✅ Fix It:
Use CTA language that answers the user’s internal “why?”:
● “Start Writing Free”
● “Get the Toolkit Now”
● “Download the Free Checklist”
● “See the Demo →”
And don’t forget to repeat the CTA more than once—top, middle, and bottom.
❌ Mistake #4: You’re Not Addressing Objections
Your visitors have questions—whether you answer them or not.
If you’re not proactively handling doubts like:
● “Will this work for me?”
● “How fast will I see results?”
● “What if I’ve already tried something similar?”
…you’re leaving conversions on the table.
✅ Fix It:
Use microcopy, bullets, or FAQs to disarm objections.
Examples:
● “No copywriting experience needed—just plug in your product and go.”
● “Works even if you’ve never built a funnel before.”
● “Built for solopreneurs, course creators, and digital marketers.”
❌ Mistake #5: You’re Using Generic Testimonials (Or None at All)
Social proof is one of your strongest assets. But if you’re showing:
● No testimonials
● Vague praise (“This was amazing!”)
● Irrelevant reviews
…it’s not helping you convert.
✅ Fix It:
Include testimonials that are specific and outcome-driven:
“I used LeadScripts to launch my funnel in 48 hours—without hiring a copywriter.”
“Before this, I stared at a blank page. Now I swipe, tweak, launch.”
Even one good testimonial can double conversion.
🔁 Bonus: Other Funnel Copy Mistakes to Watch For
● Overly clever or “cute” headlines that confuse the visitor
● No urgency or scarcity to take action
● Text-dense pages that aren’t skimmable
● Failing to segment or personalize the funnel copy
● CTA buried at the bottom only
Want the full playbook for writing high-converting funnels?
👉 Check out our Sales Funnel Copywriting Tips guide
🎯 Conclusion: Clear Funnel Copy = More Sales
Your design doesn’t close the sale—your copy does.
If your funnel isn’t converting, start by fixing:
✅ A weak headline
✅ Feature-heavy messaging
✅ A forgettable CTA
✅ Unanswered objections
✅ Missing proof
And if you want to build funnels with copy that’s already optimized to convert?
👉 Start Free with LeadScripts – Launch Faster, Write Less
Get Started With LeadScripts Today
Join thousands of other entrepreneurs, businesses and agencies already leveraging the power of LeadScripts to create compelling marketing copy that truly connects with their ideal customer persona.
The Ultimate AI Copywriting Marketing Solution! 🚀
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DISCLAIMER: Any sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT PURCHASE THIS PACKAGE.