email marketing mistakes
Common Email Marketing Mistakes (And How to Avoid Them)
Struggling with opens, clicks, or replies? Fix these simple mistakes first.
You’ve written the email.
Hit send.
And… nothing.
No opens. No clicks. No replies. Just crickets.
The problem might not be your product—or even your audience.
More often than not, it’s one of these simple but costly email marketing mistakes.
Let’s break down the most common issues that keep emails from performing—and exactly how to fix them so your copy gets opened, read, and clicked.
❌ Mistake #1: Your Subject Line Falls Flat
If your subject line doesn’t spark interest, your email doesn’t get opened—period.
Common subject line mistakes:
● Too long or confusing
● Too “salesy” or spammy
● Not aligned with the body of the email
● No clear benefit or hook
✅ Fix It:
Use curiosity, urgency, or a clear outcome:
● “Still struggling to grow your list?”
● “Steal this 3-email funnel”
● “Don’t send another email until you read this”
💡 Pro tip: Keep it under 50 characters for mobile.
❌ Mistake #2: You're Writing a Wall of Text
Even if your email is full of value, it won’t get read if it looks like a blog post from 2008.
Long blocks of text = instant “mark as read.”
✅ Fix It:
● Write like you speak
● Use short sentences and paragraphs
● Add bolding, bullets, or line breaks to keep it skimmable
● Pretend your reader is checking email while standing in line
❌ Mistake #3: There's No Clear CTA (Or Too Many)
You sent the email. Great. But… what do you want the reader to do?
Many emails either:
● Don’t have a CTA at all
● Use vague CTAs (“Learn More”)
● Include multiple calls to action and confuse the reader
✅ Fix It:
Use one clear CTA—and make it obvious and benefit-focused:
● “Download the checklist”
● “Try LeadScripts Free”
● “See how it works”
CTA = one action, one button or link, one benefit.
❌ Mistake #4: You’re Only Talking About the Product
If your emails feel like ads, they’ll get ignored.
People want to hear about their problems, goals, and frustrations—not just your features.
✅ Fix It:
Start with pain, empathy, or aspiration.
Then introduce the solution (you) as the next logical step.
Instead of this:
“LeadScripts includes over 80 templates for email, ads, and landing pages…”
Try this:
“If writing emails slows you down, LeadScripts helps you skip the blank page and launch faster—with no guesswork.”
❌ Mistake #5: Sending to the Wrong People at the Wrong Time
Even great emails flop when sent:
● Too early in the funnel
● To unengaged or cold lists
● Without segmentation or targeting
✅ Fix It:
● Tag new leads, buyers, and browsers differently
● Send targeted emails based on behavior or interests
● Warm people up with a welcome sequence first
● Resend to unopens with a new subject line
💡 Use tools like LeadScripts to write full nurture sequences in one click.
🔁 Bonus Mistakes to Watch Out For
● Spelling & grammar errors → Reduces credibility
● Images without alt text or context → Poor accessibility
● Generic sender names (“info@” or “marketing@”) → Less personal
● Not mobile-optimized → Majority of readers check email on their phone
Want a complete strategy for writing high-performing emails?
🎯 Conclusion: Write Less, Convert More
Your email list is a goldmine—but only if you send emails worth opening.
Avoiding these common email marketing mistakes can dramatically improve your:
✅ Open rates
✅ Clickthroughs
✅ Replies
✅ And ultimately… sales
And if you want to write better, faster, and smarter—without guessing?
🎯 Start Free with LeadScripts → Write Your Next Email in Seconds
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