ai copywriting mistakes
AI Copywriting Mistakes (And How to Avoid Them Like a Pro)
AI can write fast—but if you’re not careful, it’ll also write stuff that flops. Here’s how to fix it.
AI copywriting tools are everywhere. From ChatGPT to LeadScripts, it’s never been easier to crank out content fast.
But here’s the problem:
Speed doesn’t equal quality—and if you’re not careful, your AI-generated copy could sound robotic, confusing, or even drive people away from your offer.
In this guide, we’ll break down the most common AI copywriting mistakes marketers make—and show you exactly how to fix them so you can use AI to write copy that actually converts.
❌ Mistake #1: Using Vague, Context-Free Prompts
The biggest mistake?
Just typing something like:
“Write a sales email for my product.”
With no info on:
● Who the reader is
● What the offer is
● What the pain point or benefit is
● What you actually want them to do
✅ Fix It: Use Prompt Templates With Strategy
AI needs direction.
Use structured prompts like:
“Write a PAS-style email for overwhelmed coaches who want to build funnels but hate writing. The offer is a free funnel script toolkit.”
AI needs direction.
Use structured prompts like:
🎯 Related tip: Try these AI Copywriting Prompts That Actually Work
❌ Mistake #2: Accepting the First Output As “Good Enough”
AI gives you something fast—but that doesn’t mean it’s ready to go.
You’ll often get:
● Repetitive phrases
● Awkward transitions
● Generic claims that don’t sell
✅ Fix It: Always Edit for Tone, Clarity, and Authenticity
Use these simple edits:
● Swap generic phrases for real language your audience uses
● Break up long paragraphs into short, punchy lines
● Add contractions, questions, and real personality
● Double-check facts, claims, and voice alignment
This is how you humanize AI copy—fast.
❌ Mistake #3: Sounding Like a Robot
AI tends to default to:
“Our cutting-edge solution provides value to customers…”
Yawn.
This robotic tone is a major killer of trust and engagement.
✅ Fix It: Train AI to Write Like You
You can teach AI to write in your voice using tone prompts like:
“Write in a casual, conversational tone like a solopreneur talking to a friend. Use contractions, short sentences, and eliminate formal phrases.”
Even better? Use a tool like LeadScripts, which builds in voice, tone, and personality from the start.
🎯 Related post: How to Train AI to Write Like You
❌ Mistake #4: Not Using a Proven Copywriting Framework
When you skip frameworks like AIDA or PAS, your copy feels directionless—like it’s trying to be persuasive, but doesn’t go anywhere.
✅ Fix It: Give AI a Structure to Follow
Frameworks like:
● PAS (Problem, Agitate, Solution)
● AIDA (Attention, Interest, Desire, Action)
● FAB (Features, Advantages, Benefits)
…are your best friends.
Instead of:
“Write a landing page.”
Say:
“Write a landing page using AIDA for a free checklist for creators who want to build an email list.”
Structure = focus = better copy.
❌ Mistake #5: Using AI for the Wrong Type of Copy
AI is great at speeding up execution, but it still struggles with:
● Complex emotional storytelling
● Bold brand positioning
● Deep customer psychology
● Strategic competitor comparisons
✅ Fix It: Know When to Step In
Let AI handle:
● First drafts
● Upsell blurbs
● CTA variations
● Short-form email copy
Use human strategy and editing for:
● Big-ticket offers
● Core value props
● Flagship sales pages
🎯 Bonus tip: Combine the two using LeadScripts, which gives you human-ready AI outputs with built-in prompts and voice control.
⚠️ Bonus: Other AI Marketing Copy Issues to Watch For
✖️ Overuse of adjectives ("powerful, innovative, game-changing")
✖️ Repeating ideas in multiple sentences
✖️ Ignoring objections or customer doubts
✖️ Writing for you, not your audience
These are signs that the copy might look good on screen—but won’t convert in the real world.
✅ Conclusion: Write Smarter, Not Sloppier, With AI
AI won’t replace copywriters—but it will help you write faster, test more, and scale smarter.
Just avoid the common AI copywriting mistakes:
Don’t skip the strategy
Don’t settle for robotic tone
Don’t forget to edit and shape the final message
When you guide AI with the right frameworks, prompts, and editing… it becomes your fastest, most flexible writing assistant.
Want to improve your ad performance too? Check out The Ultimate Guide to Ad Copywriting.
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