Published September 4, 2025
The Only Email Recipe for Success You Need📧
There is a simple email recipe that will guarantee you the highest ROI (return on investment).
Think of it as an email roadmap.
When you follow it you'll stay out of spam, get your emails opened (beating the email competition in the inbox) and get your emails read.
The best part, the recipient will also click your link inside the email.
If you missed it: How to prevent emails from going to spam
There is a pattern for everything that is successful.
For email marketing it starts with the subject line.
1. Subject Line Curiosity
The subject line needs to invoke curiosity but not be spammy.
It can include personalization which is also a bonus.
(Watch the video above to watch me generate some subject lines that spark curiosity in LeadScripts.)
2. Lead The User
Once the user opens your email you need to get to the point immediately.
The body of the message should be a continuation of the subject line and lead the user to your CTA (call to action).
A CTA in email is going to be a link to your product, social media post, video, etc.
3. Sell, Sell, Sell
It sounds pushy but really, if you lead the user to the call to action link you've done your job and they'll be happy.
People like to be lead not sold too but you'll never make the sale if you don't ask for it.
Don't be afraid to ask for the purchase. What do you have to lose? What's the worst thing that can happen?
🛑Not getting New Leads? Check This:
Ultimate Prompt Bundle (for New LEADS)
“Believe you can, and you’re halfway there.” ―Theodore Roosevelt
This email recipe is not complex but it isn't easy to get right either.
There are a lot of 3 chords songs that are hits but it's almost impossible to write one so to help I created the Email Mastery: Guide to Insane Open Rates and Clicks.
The Email Mastery-Guide to Insane Open Rates and Clicks is a comprehensive guide that makes it simple and easy to create effective email campaigns.
âś…Avoiding the SPAM Folder Forever
âś…Writing Subject Lines that Get Clicked
âś…Proven Email Marketing Strategy Framework
âś…Email Frequency (Per Campaign Type)
âś…Types of Campaigns (essentials)
âś…Time & Money Saver (Priceless)
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