Published October 8, 2025
Email open rates are at all time lows... but why?
Do you struggle getting your emails looked at and opened?
(If your emails are landing in the spam folder, here's the fix for that)
Email marketing is the #1 channel for ROI (return on investment) and most are using it all wrong.
Occasionally I'll get an email from a new user that LeadScripts is overwhelming their inbox and that we are sending spam.
That couldn't be further from the truth.
If you sign up with LeadScripts we immediately add you to the indoctrination series so that you can get the most out of our product.
Each email not only teaches you how to use LeadScripts but it also teaches you some fundamental marketing principles.
The funny thing is that they open e-v-e-r-y s-i-n-g-l-e o-n-e.
Why are our email open rates so amazing?
1. Spark Curiosity
The number one way to increase email open rates is to create a subject line that makes you want to see what's inside the email.
This example is from our Email Mastery: Guide to Insane Open Rates and Clicks.
The Email Mastery-Guide to Insane Open Rates and Clicks is a comprehensive guide that makes it simple and easy to create effective email campaigns.
β
Avoiding the SPAM Folder Forever
β
Writing Subject Lines that Get Clicked
β
Proven Email Marketing Strategy Framework
β
Email Frequency (Per Campaign Type)
β
Types of Campaigns (essentials)
β Time & Money Saver (Priceless)
This is the lowest hanging fruit by far.
To increase email open rates include the name of the recipient in the subject line.
This will also help keep your email out of the spam folder.
By using these two simple techniques you can increase email open rates dramatically.
If you want to be successful then you need to:
1. send emails
2. get your audience to open your emails
In LeadScripts, you can do all of this automatically. We'll build out over 80 details about your product or service and then walk you through creating your ideal perfect customer.
In a couple of minutes your foundation is all set and you'll be able to generate marketing copy that speaks directly to the people that need your solution.
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