Published September 1, 2025
Lead Generation for [Travel Agents, Realtors, Digital Product Creators, Service Providers, ETC]
Do you struggle attracting new leads or getting any leads or finding leads or knowing where or how to even go about it? You're not alone.
Lead Generation Simplified
Lead gen has been over complicated since it came into existence. Many gurus will tell you to acquire new leads you need to do "this" or "that" magic formula which often tends to be very complicated and complex
It also results in ZERO leads.
Read on to get the simple fix for maximizing lead generation for your business, regardless if it's Travel Agents, Real Estate, Services or a you're selling a digital product.
Before we dig in, let's start at the beginning.
What is a lead?
Ultimately, we are all selling something.
It may be information. It may be ourselves or it may be a service. It can be anything but we are selling.
A lead is the person that could be interested in our product or service.
In simple terms, we need the "email" address of someone that is interested.
So, what is a lead?
It's the interested person's email address or contact information.
With that email address we now have a door to nurture and "lead" our new prospect to see our product or service as the solution to their problem.
Best way to get new leads
There is no need to over-complicate the process for lead gen.
The easiest way to get new leads is to give your prospect something (called a Lead Magnet) of value in exchange for their contact information (email address in this case).
An opt-in funnel is the easiest SOP (standard operating procedure) for this.
1. Create a Lead Magnet
Think of your customer's main 3 pains. What problem are they trying to fix or solve?
Take one of the pains and offer help in the form of a PDF.
It can be a chart, a checklist or anything you want it to be. Be sure it helps with their problem.
You want them to give you their email address for it so make it good BUT keep it simple.
Above is an example of a Lead Magnet. A simple PDF that offers value to your prospect.
7 Ideas for Lead Magnets
2. Create an Opt-In Page
Create the opt-in page showcasing your new Lead Magnet.
Keep it simple. Request the email address and first name in exchange for your Lead Magnet.
In our example below you can see we don't oversell or try to hard since the Lead Magnet speaks for itself. It solves a pain of the prospect.
Once your new lead submits his name and email address you can share the link to the Lead Magnet download.
Congrats! 🎉 You now have a new lead on your list.
Note: Keep in mind that every email address on your list is equivalent to $1 per month in revenue. (on average) 10,000 emails (quality) = $10K per month
[HOW TO] Best Way to Generate New Leads
Remember keep it simple!
1. Create a Lead Magnet (PDF - checklist, list, etc)
2. Create an Opt-in Page to collect the new lead (email address)
3. Exchange the Lead Magnet for the prospects contact information (email address)
That's it! Simple.
Next up: Send your new lead an email series packed full of value nuggets to prove you are the expert and can help them solve their problem.
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