Published September 4, 2025
If you use prompts for your marketing campaigns you may, like most people, struggle to get the results you want... or marketing copy that converts.
I just happened to stumble across Jasper's website and found some Jasper prompts.
From there I decided to see how they compare with ours and ChatGPT.
Jasper Prompts in ChatGPT
First things first, let's get this straight, as founder of LeadScripts, I know our product and the benefits.
I also know that I, personally, use multiple products to complete my business and marketing tasks. I'm sure you do too!
The point is, use any application(s) you want as long as it gets you the best results.
Maybe you've bought some prompts or came up with your own prompts and you're generating your marketing copy from ChatGPT.
One thing to consider is what your prompt is missing.
The number one item you need if you want high converting marketing copy is your product or service information.
Without your product info, the prompts (or jasper prompts in this case) will not generate the best marketing copy for you.
1. Include Your Product Information when Using Prompts
The next critical item in using prompts in ChatGPT is including your ideal customer persona details.
If the engine doesn't know your product (or service) or who the product is targeting then it's like speaking English to a non-English speaking person. It's falling on deaf ears and will not resonate.
2. Include your ideal customer persona details
And that's the problem you run into when you just use prompts in ChatGPT or elsewhere.
In the video above I share several examples of the generic marketing copy and results you get from using prompts in ChatGPT.
Using the Jasper prompts in ChatGPT produced a lot of data. The same prompts in LeadScripts (using OSCAR and ChatGPT) produced very similar results.
* ChatGPT is included with every account in LeadScripts. As of this writing we are using ChatGPT 4 via the API.
The next question, now what?
What do you do with all of this information?
Well, as a professional marketer with 20+ years under my belt I can tell you, it will take a book to explain it all.
Fortunately, there's LeadScripts.
After I add my product/service and walk through the ideal customer persona wizard I don't have to think about it any more.
That's when the fun starts...
You can generate all of your marketing copy - ads, emails, social posts, blog post articles, marketing campaigns, etc with a click of a button.
The marketing strategy is built in so you don't have to be an expert marketer to get high converting marketing copy.
Best Way to Use Prompts in ChatGPT for Marketing Copy β¨
1. Include Your Product Information when Using Prompts
2. Include your ideal customer persona details
3. Spend a lot of time tweaking the copy so that it speaks to your ideal customer and leads them to your product/service as the solution.
That's it!
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