Published September 22, 2025
Wouldn't it be great if you could put "lead gen" and "getting leads" on autopilot?
Honestly it's really not that complicated. People over complicate this every day.
How to simplify the Lead Gen process
I'm going to show you exactly what you need to do in LeadScripts, that is, how we do it in LeadScripts but it's the same basic marketing principles for generating leads that you can use as well.
Before we dig in, let's start at the beginning.
Getting started - the Lead Magnet
We're going to create a PDF download so that we can give it to a prospect (lead) and in exchange, they'll give us their email address.
They're going to want the Lead Magnet so it's a no-brainer.
We're going to get their email address (new lead) and then we're going to start sending them emails nurturing them and giving them all kinds of value so that they want to give us their money to buy our products.
So the first thing we need to do is make sure that we have all the product details of our product or service or digital product, whatever it is you're selling.
We need all those details so that we can create the PDF (free lead magnet download).
So, first things first, in LeadScripts select your product from the dropdown and then we'll focus on basically, the customer struggles - the three Pains of the customer.
Whenever you add a product to LeadScripts it's going to add over 80 details.
It's going to automatically go and try to gather and and figure out exactly all these details of your product so that you don't have to do it.
Afterward, you can go through and massage it to make sure it's perfect.
You should know your product/service better than anyone. If not, you should start there first.
Thoroughly understanding the details of your product is just the beginning. Knowing who to target (target audience) is absolutely essential as well.
You can start by listing 3 pains that your customer experiences.
In LeadScripts we map out your ideal customer's pains, fears, dreams and desires.
Now that our product is setup and we have our ideal customer information we can simply initialize the marketing plan for the Lead Magnet in LeadScripts and let it do the work for us.
It will create all the marketing copy we need for everything from the opt-in page to the PDF download.
Easiest Way To Get Leads ANY NICHE
1. Set up your product details
2. Create your customer persona (ideal customer)
3. Select Lead Magnet Marketing Plan and Initialize
That's it!
You'll have 2 Lead Magnets you can offer in exchange for new prospects email addresses.
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