Published September 15, 2025
Are you struggling to convert trial users into paying customers? If so, you're not alone. Many businesses face this challenge and it can be frustrating trying to figure out how to follow up with these potential customers without being too pushy or annoying.
Turn Trials Into Customers
Luckily, LeadScripts has the solution - a trial follow-up series that automates your email program and helps you reach those potential customers in a way that's effective and non-intrusive.
In this video tutorial by Craig from LeadScripts, he shows us just how easy it is to create this series.
First things first, log in to your LeadScripts account and click on marketing plans. Scroll down until you see "trial follow-up series" or simply type "trial" in the search box at the top. Once you've selected the plan, you'll notice that it consists of seven emails designed specifically for following up with trial users.
Highlight The Customer's Problem
The first two emails focus on highlighting problem one and product two of your offering respectively while subsequent emails highlight desired results as well as benefits and features one through two. If any of this information is missing from your product details section within LeadScript's platform then don't worry! A pop-up box will appear prompting you enter such information before proceeding further.
It's important that all necessary details are entered accurately because they will be used by the script generator when creating content for each email in the sequence.
Speak so that your customer understands you
The end result should be concise yet informative scripts which speak directly to your customer base using language specific about what makes them unique compared against competitors' offerings!
Once everything looks good, add to your email campaign, hit "send" button; sit back relax knowing our team will take care generating high-quality content tailored around needs best suited towards converting leads into loyal paying customers!
How to Turn Trials into Customers
Follow these instructions in LeadScripts to create a Trial Follow-Up Email Series and start converting your trials into paying customers.
✅ Login to LeadScripts
✅ Click on Marketing Plans
✅ Click on Trial Follow-Up Series OR - just type "Trial" in the search bar at the top
✅ Click Initialize Plan
✅ Review your 7-part email series and start converting like never before
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Join thousands of other entrepreneurs, businesses and agencies already leveraging the power of LeadScripts to create compelling marketing copy that truly connects with their ideal customer persona.