Published February 3, 2026

If you're looking for a great business beach book then you've come to the right place.
Every year I like to go to the coast and relax on the beach for a couple of weeks.
It's a luxury and privilege that I don't take for granted.
I am sure to work hard at 100% all year so that I can feel good about it too.
This year it took me about 10 books to finally land on an amazing inspiring read.
The book is Think This, Not That by Dr. Josh Axe.
In it you will learn 12 mindshifts to breakthrough limiting beliefs and become who you were born to be.
This is so much more important than building a successful business.
The bonus to this beach book is that, not only will you become who you are meant to be, but also, you're business will thrive because of it!
As Dr. Josh Axe notes, "Beliefs are more powerful than most of us can imagine. They may be the single greatest determining factor of what your future will look like."
This first chapter is going to change your mindset to focus on what's important and necessary in order to grow your confidence and set yourself up for success.

It's not often that a business beach book comes along that you look forward to reading every day.
Think This, Not That is that very book.
âś…Create a Breakthrough by Unlimiting Your Beliefs
âś…Redefine Success by Becoming, Not Accomplishing
âś…Become Self-Aware to Get Where You Need to Go
âś…Find a Why or Risk Wasting It All
âś…Rewrite Your Role in the Story
âś…Assemble a Team to Fulfill Your Dreams
âś…Build an Unshakable Identity So No One Else Does It for You
âś…Bust Vices by Building Virtues
âś…Turn Off Opinions and Turn on Principles
âś…Flip the Fear to Turn On the Growth
âś…Visualize to Realize
âś…Power Up Your Potential with Positive Perseverance
I would rate this business beach book a 10 out of 10. It's filled with some very solid advice for growing you personally and in your business.
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